Serge DeNimes x The Idle Man

Serge DeNimes and The Idle Man join forces together to produce an aesthetic that mirrors their brands. Both brands understand the contemporary man and cater for this in two different and unique ways. The statement T-shirt they have designed, plays on the names of both brands and what they represent about men’s fashion. The collection uses Serge’s AW14 colour palette of greys, white and black, whilst keeping this range minimalist and focuses on the cuts and designs themselves.

The Idle Man is the first pure play men’s e-tailer aimed at young cool lads delivering brands with content and editorial pieces. Whereas Serge DeNimes produces urban apparel that uses designs of urban culture and artistic flair, which is highly influenced by the cultural of the London scene. The Idle Man have already collaborated with Hype, Ragged Priest and many other designers who are all new and up and coming British brands. Serge DeNimes works perfectly for their online vision and their ranges is exclusive to The Idle Man website.