Young Soles Goes Camping with its SS18 Collection

Young Soles, the award-winning luxury children’s footwear brand, recently launched its S/S’18 collection. The Young Soles S/S’18 collection continues the theme of evoking childhood memories, staying true to its brand ethos of bringing British heritage and contemporary styling to children’s shoes. For the S/S’18 season, Young Soles took a vintage VW campervan to Epping Forest and pitched a tent. Founder, Louise Shill, shares the inspiration behind her latest collection: “I loved camping when I was a kid. For our lookbook we sourced a vintage tent and sleeping bags and set up camp in the tufty grass of Epping Forest. Creating an early 90’s festival vibe, the models wore bucket hats and oversized straw Stetsons, rolled up trackies, dungarees, short shorts, slogan t-shirts and they played until the sun went down!”The S/S’18 collection features blissed-out summer tones such as baby blue, pink suede and vanilla, alongside true festival colours such as royal blue, rouge red and yellow. The new season sees the introduction of “early walker” shoes with two new styles: “Poppy” an ankle-high T-bar, and “Bertie” a Velcro fastening monkey boot, both on the brand’s signature EVA sole with stitch down construction. These styles are available from size EU 18 to 24, sitting between the brand’s extremely popular baby-padders and the rest of the collection, and perfect for that early venture into the world of walking.It wouldn’t be a Spring/Summer collection without a new sandal… enter “Belle”, a T-Bar open-toe sandal complete with Young Soles’ famous butterfly punch detail. Young Soles has also introduced additional larger sizes to its range with new style “Joey” Wallabee boots, “Alfie” Derby shoes and “Lenny” desert boots, taking the total number of styles available in the larger sizes (EU 36 to 40) to ten. These styles join returning favourites including the brand’s best-selling T-bar, “Rosie”, its dapper brogue shoe “Brando”, and modern classic sandals “Pearl” and “Sonny”.Made for babies and toddlers to juniors, Young Soles’ designs focus on the features most important to children’s footwear; lasts that follow the shape of the foot with a wide toe and narrow heel, comfortable soft leather uppers and linings that allow the upper to mould to the contours of the foot, a lightweight and flexible outsole for growing feet and first steps, and styles that complement a variety of outfits.