Shallowww A/W'14: Weee Buyyy Golddd Collection

There’s always a new fashion label out there in the universe to be found. Recently we discovered Shallowww’s A/W’ 2013-14 collection, cleverly entitled Weee Buyyy Golddd.

The inspiration is a call of attention to a fashion system that seems to not exist anymore… in a world of consumerism, with more and more brands that propose mass consumption in an unpredictable network, where trends and brands die before they hit the street.

Since fighting the system seems to be an utopian mission, Shallowww has taken the antithesis to present us the first items of a new project that adopts these chaotic, dystopian mechanisms, turning them into clothing. Shallowww is rebellious, edgy and deep.