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Now for something completely different, in this sense German menswear label, Grundtner & Söhne want to bring something new. Standard clothing stores and their selection isn’t enough, this brand want to bring fresh air into the otherwise rigid fashion world. Grundtner & Söhne place great value on quality and attention to detail without leaving the fun and joy out of it.

The S/S’14 lookbook is the result. Grundtner & Söhne exist not only as Bits and Bytes, but in real space, in this they try the above ideas to create space and thereby connect tried and tested with the new. The small independent menswear store is based in the heart of Austria. 

 Avery Parker

Click here to visit the Grundtner & Söhne website.