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Johnnie Walker® Red Label – the world’s most iconic whisky – has launched an innovative range of moustache waxes in three bold flavours. Designed to specifically compliment the Johnnie and Ginger serve – a fiery blend of Johnnie Walker Red Label whisky, ginger ale and a wedge of lime – The Boldest Wax collection has been expertly mixed by hand using 100% natural beeswax.

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Connoisseurs will be able to choose from three bold blends – Piperine Pepper, Citrus Essence or Ginger Root – which not only provide scents that linger beneath the nostrils, but equally intensify the flavour of the serve with every sip. Mixologist Rich Woods, Head of Cocktail and Spirit Development at Duck & Waffle and Sushi Samba, says: The citrus wax delivers real energy, and the flavours work together to give the drink a boost that really lifts a Johnnie & Ginger. This stands in contrast to the Piperine Pepper, which subtly brings out the more sophisticated fruit and caramel aromas in the drink.

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Finally there’s the Ginger Root, which delivers an immediate kick – and is definitely one for those who prefer a more fiery experience. The collaboration is in response to the growing ‘mo’ trend – no longer just adorned as a mischievous motif in November – with facial hair now gracing the faces of the boldest fashion-conscious men all year round.

Danielle Mead

The pocket-size wax collection was six months in the making and is now available exclusively through East London grooming hotspot Huckle The Barber priced at £7.99 each (or the set of three for £20).