Pretty Parcel S/S’15: Summer vacation

One of our favourite Australian brands, Pretty Parcel, recently launched its S/S’15 collection, and it’s a colour-pop overload, featuring vibrant ice-cream prints to sweet dresses with tents, caravans and pine trees, the perfect outfit for your Summer vacation. The collection consists of darling shapes, with cute names, such as ‘Fruit Punch Shorts’ and ‘I Wanna Hold Your Hand Skirt’. Pretty Parcel is an independent clothing and accessories label designed and handmade in the Mornington Peninsula by fashion designer Shannon McAlpine.

With a background in fashion design and a passion for vintage, she has brought together the quality and timeless design of vintage clothing with a contemporary twist. Bringing you individual, special, and lovingly handmade clothing and accessories, 100% designed and made in Australia and pieces are crazily affordable.

Each season brings a whole new exciting range of one off and limited edition pieces, this time around, it’s quirky prints and gingham co-ords, with the lookbook called ‘Summer Vacation’. Locally sourced and handpicked materials are used; to create something unique that you can be confident in wearing.

Imogen McGill

Click here to visit the website and to see the full collection.