Poppy S/S’15: Poppy and Fred and their adventure to Kew Gardens

Bursting with cuteness is what the new S/S’15 collection is full of from Poppy. Established in 1980 Poppy is a family run children’s and women’s clothing company based in England. Their clothing and accessories feature the adventures of Poppy and her dog Fred; their escapades are often illustrated around the hem of each dress. To make this label even cuter and more unique, a little storybook comes with every outfit, allowing you to follow the adventures of their favourite characters.

Poppy aims to escape from the current fast track world of fashion, their prints and clothing are designed to become heirlooms that can be passed down from generation to generation. The label design their own fabrics, which are made from 100% natural cottons and linens. As many of their dresses as possible are made here in the UK, and the remainder are made in Europe.

The story this season – spring/summer ’15, is about Poppy and Fred and their adventure to Kew Gardens.  Inspired by botanical colours, the garments in this collection depict their adventures around the famous gardens.  Follow the new adventure around the hem of the dress and through the storybook to discover the new characters!

This season, Poppy has a growing collection for both women and children.  Brand new dress styles are available in high quality and unique fabrics. This eye-catching collection is aimed at girls aged between 6 months – 10 years and women of all ages. Their women’s dresses are special and unique, they not only flatter the figure, but are also eye catching and elegant.  You can also accessorise this collection with their wonderful petticoats, classic cardigans and hair clips.

Lina Ayers

Click here to visit the website and to see the full collection.