Lucy Watson Announced as The New Face of PUMA

After the huge success of her last campaign, PUMA announced Lucy Watson as the face of the Gold Pack collection dropping exclusively at JD sports. Exploding onto the scene and our screens on E4’s hit reality show Made in Chelsea, Lucy has quickly shot to fame as a TV personality and entrepreneur, becoming a household name we have all come to know and recognise. Often sharing exercise and fashion tips with fans, promoting a healthy lifestyle and flaunting her honed physique, Lucy’s effortless, versatile style always pays homage to fashion forward leisurewear, making her the perfect advocate for global sports brand PUMA, who are placing huge focus and emphasis on their women’s business.

With Rihanna firmly settled in as Creative Director and PUMA’s recent partnership with style icon Kylie Jenner, the addition of Lucy Watson confirms PUMA’s 2016 commitment to supporting women, from the runway to the gym. In line with the current dominance of athleisure, PUMA have created a capsule collection that incorporates performance inspired leggings, sports-bra and retro style hoodie with sweats and tees. An easy-wear monochrome colour scheme allows the gold foil PUMA branding to take centre stage and pieces are finished with rich gold trims for a bold and fierce look.

Bailey Moss

The PUMA Gold Pack collection will be dropping exclusively in-store and online on Monday 15th July at JD Sports. @JDWomen #JDWomen #JDStyle