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KOUROSIf you’re a guy looking for a new sense of direction in the wardrobe department, your search is now over. KOUROS was formed in 2014 in the state of California, USA, this brand new label will have you looking dapper in no time. It was created to cater to those who want a more sophisticated look at a reasonable price, emphasising the fact you don’t have to splash out when it comes to great style.

The founder, Kouros, believes that people want their shirts to be more dynamic meaning they want to be able to change and transition a shirt’s looks as the occasion demands. For example, change from a business dress shirt look to a designer dress shirt look in a matter of seconds. The transition must be: a). easy, b). inexpensive and c). fast. KOUROS shirts are fitted to supported a patent-pending collar cover fabric design, called OnCollar, which protects the shirt’s collar from stains and damages of daily wear in order to extend the operating life of the shirt. It also allows the user to quickly transition the shirt’s looks.

Danielle Mead

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