Hoony Swimwear S/S’16 Campaign

HOONY is the beachwear and easy-to-wear clothes collection created by designer, Lisa Micucci. Lisa grew up surrounded by fabrics and has developed her creativity by working for some of most important fashion brands in the Italian fashion industry. HOONY is inspired by the modern woman, who loves traveling, living the beach life, loving the sea and herself.

The fabric used in this beachwear and summer dress collection come from all over the world. Thanks to Lisa’s numerous trips, she was able to design a line inspired by nature worldwide and its rich variety of wonderful colours. HOONY is a synonym of femininity, beauty and strength. The line merges prints and strong colours that seduce with materials and modern cuts.

Each bikini is simple and complex at the same time, designed for you to mix and match easily. The collection, as well as beachwear, offers ready-to-wear dresses with a sinus cut: ideal for both travellers and dreamers. Designed and crafted in Italy by skilled and passionate artisans, wearing HOONY is a dream that comes true.

Gracie Finch

Click here to visit the HOONY website. 

Photoshoot for Hoony Swimwear, shot at Santa Monica Pier, California
Photography: Giorgia Annibalini
Model: Alexandra Bella
Stylists: Ilaria Lombardi & Lucia Ortolani