Element Eden Kareena Sleepwear for lovers and dreamers

Element Eden is a clothing company selling menswear and womenswear by the advocate program; collaborating with artists and designers alike to bring about a number of collections ready to ship worldwide.

With the desire to make a difference since the birth of the brand, their mission is to inspire girls to follow their own path and find a different perspective from the old standard. Genuine, creative and passionate, Element Eden lets you express yourself without saying a word. “You are what you wear because you wear what you are.” You can find some more info about their Advocate scheme here.

This particular collection is designed by one of Element Eden’s Advocates named Kareena Zerefos that’s been recently launched. Watch the video for this collection’s lookbook here. Kareena x Element Sleepwear collection offers a soft and feminine capsule range, giving a sense of the artist’s style by the use of her intricate illustrations. Some designs featured in this collection include peacocks, majestic birds that radiate beauty, sensuality and femininity as well representing extravagance, fearlessness and pride.

Kareena made a connection between this amazing bird and us, forming the similarity of both creatures’ innate fierce and wonderful characters. The incorporation of the timeless pattern of a peacock’s feather with the loss of its colour juxtaposes the bird’s most infamous trait: being able to conceal and allure at the same time.

Kareena Zerefos is a London based artist and designer born in Sydney who studied design at the College of Fine Arts (UNSW). After higher education, she entered the field of work ranging from commercial projects for the music, fashion and advertising industries. Her work often combines traditional drawing with contemporary graphic techniques and her style is shared across the arts industries such as the collaboration with Element Eden.