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Today we are introducing British born JimBag, the newest kid on the fashion block, straight outta the UK’s capital of cool. With a strong brand identity, JimBag was founded by Manchester-born, semi-pro rugby player, Anthony Bingham, and its apparel was inspired by some of the coolest Mancunian people around – who are, by nature, stylish grafters with a gritty edge. The JimBag collection is unisex and includes effortlessly smart canvas bags and holdalls, as well as wash bags and hoodies available in a wide range of bold colours with the iconic JimBag stamp – that are as good-looking both in the gym and on the street.

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Designed for the modern man and woman, JimBag apparel is all-purpose, transcending their use as a traditional gym bag. Whether heading home from the office, jetting off for a weekend escape or returning from the gym. With a number of celebrity fans, already from soapstars to sportstars, JimBag is set to become the must-have style accessory this year and beyond. Complimenting countless looks from urban edge to sporty chic, JimBag can be donned over your suit or down the gym.

Melanie Stockman

Check out the current lookbook for inspiration.