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Born in Fish Island, East London a beautiful and bold, fouled mouthed yet sophisticated is the life of a fishwife. Dubbed from their cultured behaviour, the term fishwife came about. The fashion of a fishwife is a strong statement, common pieces include fabulous gowns and fierce petticoats. Oddly this women’s brand got clout, from William Turners 1829 paintings one including Death on a Pale White Horse, which channeled a congenital purge of colour, cloth and shape with detailed physique.

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The forceful minds behind the brand are Sasha Jackson and Rachel Whittington. Both women met during their positions while tailoring and discovered they shared the same hitch for magnificent craftsmanship. Sasha and Rachel used their creative and eclectic style to create a diverse, premiere collection.

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The inspiration for the first ideas came from ghastly images, from bugs, mildew, rotten paint to slime mould. The designers would describe their inspiration as dark, a bit grim but very humorous. The architecture and body of the influences had great leverage of images turned into fashion. Coming from a background, working with couture fashion, the brand’s style speaks and enigma of ancient, traditional methods.

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Fishwife is a very unique luxury brand, deduction the grim influences, you really are wearing fine women’s ready wear. Jackson and Whittington have chosen grand, lavish materials to innovate. Silks, velvets, exceptional wool, and gorgeous gold trimmings are key components to Fishwife pieces.

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The brand of Fishwife goes to show an example of intuitive fashion sense. When most fashion designers come to mind, you think of what influences them and you’ll find things such as the ocean, nature and places make the list. That is not the case for Fishwife, absolutely amazing fashion comes from a dark, twisted yet sensual world. Fishwife has patterns that mirror classic high fashion houses such as Roberto Cavalli and Givenchy. The mastermind, and careful elements that create Fishwife, are absolutely timeless.

Ellana Bland

Click here to visit the fascinating Fishwife website.