A’legions: Reviving the Concept of Smart Dressing

New luxury clothing brand, A’legions, is on a mission to inject a new sense of style and individuality to the menswear market. Recognising that formal menswear is dominated by a formulaic and out-dated concept of smart dressing, the launch of this exciting new brand is set to subvert the standard ‘shirt and tie’ dress code and introduce a whole new perspective on what it takes for a man to look his best.

Catering to individuals who want to look both smart and sophisticated but haven’t got the time or inclination to accessorise with the traditional tie and cuff-links, A’legions favours Swarovski crystals, ready-to-wear double cuff solutions, teaser peels and reveal corner cuffs to make the wearer feel well-dressed for an occasion. By breaking away from straight-laced standards and allowing men to have fun whilst remaining formal, the brand has already acquired a celebrity following with the likes of Strictly Come Dancing’s Robin Windsor and Football legend Sol Campbell.

A’legions menswear offers luxury, ready-to-wear shirts that enable customers to look good with minimum effort. The shirts are designed to be worn without a tie, allowing the wearer to express themselves as an individual without feeling constricted by the buttoned-up barrier of the traditional shirt and tie; walking the red carpet, networking at a cocktail event and relaxing at an up-market restaurant – all represent the perfect opportunity to go bare-necked. With ease and comfort at the forefront of the brand’s ethos, the shirts are hand-made from the highest quality Italian and Austrian fabrics.

Behind the unique designs are husband and wife team Mike and Cristina Woodall. Christina’s background as a Managing Director in fashion retail and international logistics lends itself perfectly to this new endeavour and highlighted to the pair the gap in the market for low-fuss but high-quality, formal menswear.

Amelia Graham

Click here to view the A’legions collection.