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Deadly Campaign Shot

Now in their 23rd year, Firetrap has cemented its position as a leader in quality denim and urban fashion with a new campaign to return to denim. Getting back to their roots, they are educating what Firetrap is all about as a brand through a spooky film, which uses stop frame animation and creates an edgy vibe for the new collection. The Firetrap #DeadlyDenim collection is all about unleashing your dark side and vamping up your looks. With ghostly prints and black separates, the range includes both menswear and womenswear with the brands signature style.

For menswear, the selection of jeans is a key element to the collection, with an equally impressive range of coats and jackets in classic styles with a complimentary urban edge. For womenswear, denim is again the basis of the range with a must-have selection of skinny jeans. Along with dresses and tops, featuring unique twists on current trends, the other stand-out star of the Firetrap Deadly Denim range is our selection of women’s boots. From stylish ankle boots to timeless knee high styles, the new collection is the perfect accompaniment to your seasonal footwear wardrobe.

Avery Parker

Shop the Firetrap #DeadlyDenim collection from December by clicking here