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Paris Hilton is campaigning for the debut product from her new natural skincare line Unicorn Mist, part of her Hilton Lifestyle, LLC beauty venture which launched in 2016. Unicorn Mist is being billed as “A magical blend of pure rose extracts and soothing emollients that leaves your skin refreshed, hydrated and awakened.” Hilton will model for a unicorn themed campaign featuring the facial spray in a limited edition bottle. A full Unicorn Mist natural skincare line will be available in early 2018.

Hilton Lifestyle was founded as a beauty start-up by Hilton, industry experts, and chemists who wanted to source skincare products from nature. Hilton said she has long preferred natural skincare products that do not contain harmful chemicals.She said, “With this new company I can stand behind my own products and promote a brand that is focused on making products that truly work and can help everyone look and feel their best.” Unicorn Mist facial spray is available direct to consumer in major countries through the Unicorn Mist website and will become available in retail stores to consumers in Australia in December.

Danielle Mead

The limited edition bottle retails for $29.