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o.35557November 5th sees the exciting launch of Moschino Fresh Eau de Toilette by Jeremy Scott. Available exclusively at Selfridges, the concept for the scent was to juxtapose the household cleaner with the juice of a luxury brand’s fragrance. The fragrance is housed in a cleaning bottle flacon made with the finest quality materials, including a touch of gold detaling as a nod to refinement and luxury. Top notes include mandarin and bergamot enriched with ylang ylang; with raspberry, white peony and osmanthus at its heart; and a dry-down of clear wood, white patchouli and ambrox. The campaign features supermodel Linda Evangelista.

Danielle Mead

The EDT comes as 30ml (£37), 50ml (£54) and 100ml (£70).