AWAYTOMARS A/W’16 Collection

AWAYTOMARS 446 is the result of a coming together of multiple creative hands in the development of a single entity. Exploring the interactions between different minds on real clothes, the collection is a continuous exploration of pattern cuts. It is the brand’s attempt to understand where the design process starts and how it can be developed with the involvement of a broad community of creative talents.

The collection highlights the starting point and the development of the creative process and the complexity which exists behind even the simplest shapes. Contrasting and complementary colours reveal the beauty and hidden density behind each construction. The characteristic AWAYTOMARS cut is applied evenly to all pieces, encapsulating the community’s forward movement.

The colour palette was inspired by raw elements such as stone and metal: each is well known around the world but interpreted differently in every culture. All this inspiration was the result of the interaction of different views and ideas on their online collaborative mood board.

Lina Ayers

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