App of The Week: Envicase - A New Oasis For Those Leaving Instagram

There is a rising service popular among New York celebrities and fashionistas to introduce their stylish items – in the form Envicase, a showing off app for items that are bang-on-trend. Since it started its service three months ago, it has been preparing for an official launching and has already established itself as a hot-featured app among the chic fashionable crowd. It’s also attracted lots of attention from the public, as it was introduced during New York Fashion Week in the first half of this year.

Many fashionable people out there have shared their news and information through various blog platforms, such as; Instagram, Tumblr, Pinterest and We Heart it. Most of them except commercial bloggers use these services for the purpose of personal branding. However, some photo uploads may come across to others, like to friends and family as being a bit of a snob. This makes people somewhat hesitant about their online activities. Besides, too many miscellaneous postings are copied from everywhere and too much commercial contents just make people fed up and bored, taking visitors’ interests away from their initial page.

Today many people consider design even when buying daily necessities. Envicase’s idea started from a reasonable curiosity; why is there no space to purely show off and enjoy attention, except the existing limited networks with family and friends surrounding it? However in the global market, Envicase is still in its infancy and is only a beginning application a few leading fashionistas are enjoying. It is highly expected if it could attract more interests internationally, as it launches its official service very soon.