Best Fashionable April Fool's Day Pranks

Today is April Fool’s Day – we thought it would be a good idea to run the best fashionable pranks that has happened over the last few years. From musical gadget bras to open toe wellingtons. Some ideas great, some not so great.

Toms x Uber

Last year Toms announced a partnership with Uber in a new initiative called ShuberX. Basically, this collaboration was about cardboard cars, which collected passengers and gave them a pair of Toms shoes to wear as they run down the street. What was great about this prank is that the new Uber users who actually entered the promo code #shuberx when ordering a car saw $10 donated on their behalf to Footwork Toms’ partner in fighting podoconiosis.

American BEagle Outfitters

“We pulled your tail” shouted the headline on American Eagle Outfitters’ blog. It introduced the idea of a super cool pooch line called American Beagle Outfitters, but what was intended to be an April Fools’ joke to raise money for the American Society for the Prevention of Cruelty to Animals (ASPCA), actually got such an overwhelming and positive response, the retailer made it happen.

Fatsox

The Daily Mail once revealed that Esporta Health Clubs had launched a new line of socks, dubbed FatSox, designed to help people lose weight. These revolutionary socks actually sucked body fat out of sweating feet, promising to “banish fat for ever.” The American inventor of this weight-loss product, Professor Frank Ellis Elgood, explained that the socks employed a nylon polymer called FloraAstraTetrazine “previously only applied in the nutrition industry.” As a person’s body heat rose and their blood vessels dilated, the socks drew “excess lipid from the body through the sweat.” After having sweated out the fat, the wearer could then simply wash the socks, and the fat, away.

Hunter Open-Toe Wellington Boots

Hunter introduced a new open-toe Wellington boot just in time for festival season. Referred to as the “latest in product innovation” from the brand, the design is a replica of the original rain boot first introduced in 1955 but with a new focus on breathability. “This revolutionary design enables air flow to circulate from the opening at the toe, traveling along the footbed to then exit at the top of the boot (and vice versa). The wearer is afforded a truly ventilated experience. This new technology is expected to represent an industry changing moment for rubber footwear,” read the write-up.

Ted Baker’s ‘Adjustable Heels’

A firm believer that a woman should always be spoilt for choice, Ted is excited to unveil his innovative new Adjustable Heels. Three years in the making and created with exclusive technology, the revolutionary piece of wearable tech gives you one pair of shoes that works for every, and any, occasion. With the simple touch of an app the shoe’s heels can adjust from two to six inches in a matter of seconds. Simply download the Adjustable Heels app and sync to your shoe via your smartphone’s Bluetooth connection.

Bailey Moss