2015 Monthly Round-up Of What Was Hot

UK app – Mallzee – the global leader in personalised shopping has today released some of its unique customer interaction data to show what the general public ‘liked most’ each month in 2015. Mallzee combines the largest range of multi-retailer; clothes, shoes and accessories together in one place (including the entire product range from over 150 high street retailers from Topshop and ASDA to Reiss and Whistles) and shot to fame on Dragons Den earlier this year.

Based on millions of swipes (Mallzee, commonly dubbed the Tinder for fashion, as it uses the same swiping technology as the dating app) the Mallzee team have been able to identify which items of clothing males and females liked most, each month throughout 2015. Unsurprisingly men are consistently most interested in trainers whereas female choices have been far more weather and event dependent.