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4We have all grown up with Kellogg’s Frosties, Rice Krispies and so many of their images evoke a strong feeling of nostalgia – even with some that were in circulation before many of us were born,” says MAD Beauty’s creative director Julia Cash, who’ve just collaborated with Kellogg’s to produce the next best beauty buys. Ranging from quirky retro inspired lip balms to vibrant coloured cosmetic bags. You’re in for some real sweet treats here!

3“They just seem to have the ability to trigger a sense of instant recognition. MAD Beauty’s mission statement is ‘serious about making cosmetics fun’, and this just hit the right note.” The company has named its first selections ‘Decades’ which Julia says simply describes how MAD Beauty will be bringing products to the market. “We have taken images from the 50’s and 70’s and applied them to a range of cosmetic related products.”

nrm_1411727263-mad_beauty_for_kellogs_70s_retro_tube_lip_balm_cardedWhether you’re after Fifties Vintage or Seventies Retro, the collection offers a range of beauty products from flavoured lip balms, beauty bags, manicure sets and bath essentials. The collection highlights a synergy between MAD Beauty and the Kellogg Company. Are you instantly thinking of stocking fillers right now? So are we! The collection starts from just £2.99 – we advise to snap up some of these beauty goodies now whilst they’re still in stock.

Alicia Joy

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