MAC Cosmetics Partners With Caitlyn Jenner

After a year spent in extreme visibility, Caitlyn Jenner has teamed up with MAC Cosmetics for a campaign that supports the brand’s transgender initiative. One hundred percent of the sales from Jenner’s signature lip colour, Finally Free, will benefit the MAC AIDS Fund as grants to “organisations and programs dedicated to improving transgender lives.” In an interview with MAC, Jenner talked about the inspiration behind her lip colour and how becoming a prominent face in a movement for social equality has affected her.

“MAC was the first to come to me, and a company, I realised, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about. Before I came out, the impression I had of MAC was, “That’s quality; that’s the good stuff.” Not only is it the good stuff, but MAC also has the willingness corporately to use its reach to make a difference, to change people’s minds. To help raise funds for HIV and AIDS, and in our case, for trans issues.

The shade is called ‘Finally Free’. (Picture: MAC)

And honestly, my ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a make-up company. When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true. 100% percent of the proceeds from ‘Finally Free’ will go straight to the MAC AIDs Fund Transgender Initiative, to expand its funding to organisations and programs specifically involving transgender people.

Alicia Joy

Jenner’s lip colour, Finally Free, launches April 7th. Read the rest of her MAC interview here.