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Co-Founders Nadia Napreychikov and Cami James are based in Melbourne, Australia. They started their fashion label, DI$COUNT in 2009, launching their online store in mid 2010. 

Prior to releasing actual collections the girls were being interviewed as designers by some of the best publications, based on the breakout success of their blog and their utter conviction and dedication to their path. 

Since then, the brand has grown at record pace. They met at RMIT University whilst studying and both had a strong desire to shake up an industry they felt was stuck on repeat. 

Their designs are provocative, satirical and thoughtful and have caught the eye of some of the best creative minds of this century. 

DI$COUNT is a brand, an idea, an image, a dialogue, a strategy, a transformation, a design, this blog, a motion picture, a label, a personality, a website, a quote, a garment, an emotion and an evolution.

Click here to visit the website.