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Diet Coke has announced its partnership with the Absolutely Fabulous: The Movie from Fox Searchlight Pictures, which releases in cinemas nationwide on July 1st. To celebrate, the soft drinks brand has unveiled limited-edition Diet Coke Absolutely Fabulous themed packs.

Diet Coke x Absolutely Fabulous: The Movie - The Clothes Maiden

Inspired by the glitz and glamour of the British comedy, a striking image of Jennifer Saunders and Joanna Lumley back in action as the stylish duo, Edina Monsoon and Patsy Stone, decorates the limited-edition pack designs. Limited-edition Diet Coke Absolutely Fabulous packs are available across the full Diet Coke range nationwide from mid-June, while stocks last.

Gracie Finch

A Diet Coke x Absolutely Fabulous limited-edition 250ml aluminium bottle will also be available from Liberty London and Boots stores nationwide to mark the launch of the film.