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Once upon a time, men wore watches to keep track of all the hours in a day. Not so much anymore. If you’re like most guys, you have an iPhone or a smartphone in general that tells the time just fine. So watches have become even more of a fashion statement: You wear one as an accessory to match your outfit or communicate something about your style. Recently we discovered a brand called Second Shot, a unique company that was born from a passion for Skateboarding and its culture. Created by artist John Gibson, husband, father of two and skateboarder since age 10; Second Shot happened organically in his shop at home in Ontario, Canada.

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Almost all skateboards are made from seven layers of cross laminated maple ply, with some of the layers dyed different colours depending on the brand and mfg. Second Shot collects the used, broken and unwanted skateboards from local skaters, skate parks and skate shops. Once the grip tape is removed the recycled skateboards are ready to be cut, sanded and given a 2nd shot. When pieces from different skateboards are compressed together you get a one of a kind colourful piece of wood, which can be made into just about anything you can imagine, from bird sculptures to sunglasses and watches.

The Second Shot online webstore features many watches which come in different signature styles, each having a colourful board-life face. Every item is handcrafted with extreme attention to detail by John.  Every board deserves a 2nd Shot and it’s amazing to see what can be made out of a broken old deck.

Melanie Stockman

The brand can be found on Facebook, Instagram, Twitter and Pinterest. Click here to see more watches from Second Shot.