As soon as the festivities evolving Christmas die down and the bleak months of January and February are ahead, you no longer have to reminisce of the times when there aren’t sub-zero temperatures, as Yull have devised the perfect escape route with their ‘Bloomin’ Marvellous’ shoe collection, providing you a reminder of what it feels like not to be blown over by the wind.
Yull was established in 2011 by Sarah Watkinson at the age of 21 after her education at Philip Green’s Fashion Retail Academy in 2009. Prior to the beginning of her company, she worked within her family business, then decided to take on the challenge of achieving her dream through the eclectic skills she gained and her desire to create a shoe brand with a different stance, cue Yull.
The brand is a world away from most high street shops, beating their own drum, and in the words of Sarah, choosing “style over fashion”, a theory cherished by many and breaking away from the other “impracticable and ephemeral shoe brands”, being one of the very few and far between shoe brands manufacturing in Britain.
Their new S/S'14 collection took inspiration from the likes of Mary Katrantzou, Dior and Erdem, using a floral theme to base their shoes on, without the price tag to match. The collection is based upon the Chelsea Flower Show, an event that reiterates style and class, showcasing the most beautiful colours and scents in one place. The capsule collection displays soft pinks, mint greens and nudes along with distinctive scalloped detailing along the back heel of the shoe.
When following catwalk trends, having good quality products and not spending the world on them, it can be hard finding a shoe that fits, however with Yull’s take on the current trends, being manufactured in Britain and not slapping on a price tag that pays for the name, you can buy in confidence, and buy in style.
To look at Yull’s collection go to the website.