JuJu S/S’15: Pastel colour blocking

Footwear brand JuJu have just launched their S/S’15 collection. The lookbook features infamous model and internet sensation Charlie Barker from Select, model/singer Rina Sawayama and Nia Jessie from the Anti Agency rocking the latest line of bright and bold jellies. The three girls were chosen as they represent true JuJu girls with their own strong sense of style.

Talented fashion photographer Rebecca Naen, whose past work has included fresh, sporty shoots for Nike, Adidas and Puma, worked with creative stylists Maria Pizzeria and Rachel Mae Tyson (ASOS) to capture the personality of each JuJu shoe, taking notes from the styling of the brand’s loyal global fan base, from Tokyo to California and Sydney to Shoreditch here in London.

You’re able to find the new collection at high street chains from Topshop, Office t0 Urban Outfitters. This summer JuJu are introducing a collection of versatile and sleek new styles ranging from minimal chunky heeled sandals and strappy flatforms to two-tone pool sliders.

Evie Switzer

Click the link to watch the behind-the-scene video created by the ASOS team.