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Queens-based Yet Clothes has recently released its “Rookie Signature” lookbook, shot by Quinn Felipe and featuring the line’s Autumn/Winter’14 collection against the backdrop of NYC at dusk.  The offering provides a concise introduction to the brand’s aesthetic, which recalls small-distribution skateboard lines of the 1990’s.

DSC_0947The collection consists of soft, street-ready apparel, featuring a trio of graphic tees, a fleece sweatshirt, socks, and a beanie for the colder months.  It establishes a simple yet aggressive colour palette with black and white staples like the “Fall Ball 2-Tone Classic”, and “Dodgeball Socks,” and faded pinks in the “Kingfoot Signature Tee” and “The Chess Club Sweater.”

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Designer and founder Nick Ramsay conceptualised the brand while doodling in the back of grad-school classes at the City College of New York, and he points to the “Love and Rockets” comic series and his friends as major influences. Yet means quiet. It’s a made-up word they’ve been yelling since the party pit. Yet is the phenomenon of silence conquering static. A smashed window to the untrained eye, Yet is the hidden portal that our true selves discover on rooftops in the pouring rain.

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The collection is available now at the online store by clicking here