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Urban Outfitters and sportswear heavyweight Champion have launched their newest project, a collaboration and campaign with three acclaimed artists: Princess NokiaLaurel Golio, and Camille Jansen. “What Do You Champion?” features the three women, sporting Champion’s latest styles, speaking t0 the camera about their personal reasons for striving for success.

“I Champion Community,” says rapper Princess Nokia, who has broken every rule of the hip-hop elite on her rise to success; she reflects on what it really means to be a successful and respected woman in a male-dominated industry. She dreams of creating more opportunities for young women to discover their strengths, magic, and intellect, and allow them to flourish.

The Champion collection features an assortment of colour block hoodies, crew sweatshirts, and joggers in fresh shades of orange, cream, turquoise, purple and yellow, as well as grey and slate black. Prices range from £55-£65.

Evie Switzer

Available from 14th August, you can find the collection in all European Urban Outfitters stores, as well as on urbanoutfitters.com.