Opening Ceremony Pre-Fall 2015: Fresh!

For Pre-Fall 2015, Opening Ceremony takes the idea of refreshment and regeneration as inspiration, with everyday fruits and vegetables symbolising the exciting renewal that takes place each fashion season. The prism-like displays of fruits and vegetables spotted on every New York street corner—and their daily rituals surrounding them—have cleaved a starring role in Opening Ceremony’s zeitgeist for the new season.

The Opening Ceremony girl enters a spellbound menagerie of cut and peeled, twisted and swirled ingredients that echo a supermarket spectrum. The collection is an artful mash-up of darker, mouth-watering colours. Think beet, blueberry, grapefruit, and kale green, and future-modern cuts and fabrics that interpret the peel of a banana or the texture of a leafy Swiss chard.

The “Fresh!” unisex jersey capsule features T-shirts, sweatshirts, varsity, and knitwear printed with grocery-standard barcodes, the Opening Ceremony logo, and branded, embroidered “fruit stickers” that play off something one might peel off an apple or a kiwi.

The collection hits stores and online the summer of 2015; meanwhile, shop all current Opening Ceremony here.