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Eco-Fashion house, Ministry of Tomorrow launches its newest vegan luxury bag collection with a public service announcement campaign featuring a young woman doing yoga while freely bleeding on her menstrual cycle. In some historic cultures such as the Cherokee, menstruation was considered sacred and powerful, evoking increased psychic abilities with special energy to heal the sick or to destroy enemies.

“Woman’s empowerment is a core MOT objective. It’s time to stop menstruphobia” said Julian Prolman, founder and president of the Ministry of Tomorrow. Mainstream advertising talks about ‘sanitary protection’ so that no-one will ever know.  Across the globe, menstruation is described as an unwelcome reality of being female, a burden which women are required to deal with.

“The menstrual cycle makes pregnancy possible and without it none of us would be here. This is not a shameful affliction that needs to be kept hidden and secret rather it’s an event that reveals a women’s energy and her power to create life” said Prolman. 

Avery Parker

Click here to find Ministry of Tomorrow online.