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MAKE UP FOR EVER has announced a global artistic collaboration with singer Jessie J. MAKE UP FOR EVER’s artist lip and face collection, with several launches slated throughout 2017, is showcasing Jessie J’s transformative self-expression and Sammy Mourabit, celebrity and editorial make-up artist.

The collaboration kicks off with a music video in which MAKE UP FOR EVER sets the stage for the transformation of Jessie J and provides her with the creative freedom and endless make-up options for her constant reimagined looks throughout the new song’s music video, directed by Rankin. Throughout the year, MAKE UP FOR EVER will encourage people everywhere to celebrate make-up’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST.

Alicia Joy

Click here to  visit the MAKE UP FOR EVER website.