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Julien Macdonald launches his eyewear range for Vision Express on Oxford Street, London, UK.

Visionary designer Julien Macdonald OBE is expanding his fashion empire into eyewear this month, launching a stunning women-only glasses collection, exclusive to Vision Express. last night we attended the launch and it was certainly a night to remember. Introducing Macdonald’s iconic style to a 17-piece optical collection, the range features exquisite use of embellishment, drawing on inspiration from his love of romantic baroque themes.

Julien Macdonald launches his eyewear range for Vision Express on Oxford Street, London, UK.

Paying homage to his intricate catwalk creations, the hand-crafted collection injects dazzling mirror and crystal motifs alongside tonal metallic prints and Art Deco design. Sophisticated and stylish, the debut range presents both metal and acetate frames in full and half rim designs. Macdonald collaborated with internationally-acclaimed eyewear manufacturer OA Eyewear in a development process which took almost one year. Eyewear design experts interpreted Julien’s original sketches into a finished product, with consultation and input from Macdonald at each stage of the manufacture.

Julien Macdonald launches his eyewear range for Vision Express on Oxford Street, London, UK. 

Julien Macdonald explains: “As I expand into eyewear, it was important that the collection accurately embraced the design and detailing that people know and love about the Julien Macdonald fashion house. Glasses are as much a statement fashion accessory as a handbag or earrings. For me it’s about completing the picture, by having a pair of eye-catching frames to compliment any outfit, and for any occasion. These are definitely not glasses to hide behind – these frames will put the wearer bang in the spotlight.”

Julien Macdonald launches his eyewear range for Vision Express on Oxford Street, London, UK.

A highlight of the collection is a show-stopping design featuring a gold snake curling around each arm of the modern-shaped, full black acetate frame. Priced at £169 the piece is a nod to Macdonald’s ‘more is more’ mantra. Cheryl Perkins, Senior Head of Product at Vision Express said: “It’s fantastic to be able to offer the Julien Macdonald collection exclusively at Vision Express.  The range delivers the fashion flair Julien is famous for, with durable and high-quality frames that will appeal to our stylish female customers. It will be a valuable addition to the extensive range of our exclusive brands.”

Zoe Skerrett

 The Julien Macdonald eyewear will hit shelves at Vision Express stores nationwide from 3rd December 2014, priced from £169 to £189.