Drop Dead x Sonic 2016 Collection

To celebrate the 25th anniversary of Sonic, Sheffield based clothing brand Drop Dead are proud to announce their second collaboration with SEGA. The collection focuses on the legendary video game character, along with his best friend Tails, and features both men’s and women’s T-shirts, hoodies, crewnecks, outerwear, bottoms and accessories, all in keeping with the brands unique identity. Stand out pieces include matching all-over print velour hoodie and joggers, and a custom patch bomber jacket.

All items from the collection are custom fit Drop Dead pieces designed in-house at the Sheffield HQ. Since Drop Dead began back in 2005 by Bring Me The Horizon front man Oli Sykes, the brand has collaborated with the likes of SEGA (Golden Axe, Ecco The Dolphin, Streets of Rage), 20th Century Fox (Itchy & Scratchy) and Warner Bros (Gremlins). The brand has also been worn by the likes of Justin Bieber, Kylie Jenner, Miley Cyrus, Brooklyn Beckham, Noel Fielding, Die Antwoord, Busted, Jamie Campbell Bower and good old Britney Spears.

Bailey Moss

The Drop Dead x Sonic collection will be available exclusively online and in the brand’s stores in London and Sheffield from 25th June 2016.