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Swedish fashion label, Cheap Monday looks to the city of Detroit this season as the point of inspiration for their Autumn/Winter 2017 collection. Aiming to reflect on the changing climate of the fashion industry, the cool, laidback label looked to Detroit’s reboot, taking design notes from the thriving music sign and successful local businesses.

Cheap Monday uses the changing environment of Detroit and the fashion industry to provide three ways of looking at life: cynicism, optimism, and the gap between social media and life without a filter.

The main palette of the collection consists of black, grey, white and khaki, powerfully completed by explosion neons to reflect the theme of change. This seasonal range includes extra-large skull motifs, graffiti-style graphics, and a range of cuts and details across all apparel.

Bailey Moss

The Cheap Monday Autumn/Winter 2017 collection uses organic cotton and is available online by clicking here