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Fashion giant River Island has joined forces with two of the UK’s leading epilepsy charities, Young Epilepsy and Epilepsy Society, to celebrate National Epilepsy Week (16th-20th May) and launched the ‘Be Epic’ bag. The campaign, called Everyone Knows Someone, aims to raise awareness of epilepsy across the UK by encouraging people to talk and learn more about this misunderstood condition.

Kit Oates Photography

The ‘Be Epic’ bag will be available free through all River Island online purchases and in store throughout National Epilepsy Week. There will also be a chance to win £100 worth of River Island vouchers by taking part in a daily competition on the Everyone Knows Someone website. The website also features the real life stories and a film of three young people with epilepsy.

river island Epic Epilepsy Awareness Campaign Tote Bag From Young Epilepsy x River Island 2015 Campaign

Mark Woodruff, Communities and Charities Manager at River Island, said: “River Island is delighted to support Young Epilepsy, Epilepsy Society and the Everyone Knows Someone campaign. We are thrilled that the epilepsy community have chosen ‘Be Epic’ as the 2016 bag name and are proud to help raise awareness of epilepsy and support these charities to do fantastic work.”  You can also visit Everyone Knows Someone for your chance to win £100 worth of River Island vouchers in the daily competition (16th-20th May 2016).

Avery Parker
Photography: Kit Oates

For further information follow Everyone Knows Someone on Twitter @epilepsysociety or @youngepilepsy or Facebook.com/epilepsysociety or Facebook.com/YoungEpilepsy.