Beauty Crush: Carlsberg Grooming Products

This is something we weren’t expecting, drinks brand Carlsberg has recently announced the launch of a collection of male grooming products. The range is comprising of a shampoo and body lotion, that has been developed by a team of scientists at Carlsberg’s global laboratory in Denmark. The beauty products contain vitamin B, proteins and minerals, the new range has been developed to help bring together two male interests: beer and grooming, with each product containing half a litre of Carlberg’s famous beer. Carlsberg said that the new beauty line “gives us a chance to talk about the health benefits of beer in terms of a it being a drink that’s good for the body, when consumed in moderation”.

Gracie Finch

The products also feature in the brand’s latest TV advert. £19.99 (set) available to buy from here.