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Global fashion destination ASOS, has partnered with the British Paralympic Association (BPA). The collaboration sees ASOS design formal and ceremony wear for ParalympicsGB, creating a capsule collection for the team to wear as the curtain rises on the Rio 2016 Paralympic Games. The athletes wore ASOS formal wear for the first time on July 16th at the ParalympicsGB Team Launch celebration in London. The ASOS design team have used their expertise in celebrating individuality whilst designing for a range of body types to create the team’s formal wear.

ASOS Partners with the British Paralympic Association - The Clothes Maiden

Athletes will be provided with a capsule wardrobe of simple functional yet fashionable pieces to wear at a range of official team occasions. Their designs will be worn by over 250 selected athletes, plus support staff, on official ParalympicsGB business. This includes high profile formal team appearances, such as Team Launch, in addition to the Opening and Closing Ceremonies of the Rio 2016 Paralympic Games. The Opening and Closing Ceremony wear will be unveiled at the Games in Rio.

Gracie Finch

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