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The first drop of 100 Hail Marys A/W’17 clothing recently dropped on their website, where all designs produced by 100 Hail Marys will follow the ‘limited to 100’ rule. The clothing range is designed and created by the founder in East London and each piece varies slightly due to the flow of the ink applied, making each one unique.This limited edition model has been designed to create exclusivity and allows the brand to create reactive designs to an ever adapting society and fast paced industry. Brand followers will instantly recognise a 100HM piece by the distinctive but discreet cross logo positioned on the back of the clothing. Each item comes with a branded certificate stating the number in which it appeared in production, out of 100. With a strong focus on current society and culture the first series of designs are comprised of sweatshirts, T-shirts, accessories and art works. The range of clothing is centred around honest and frank statements, which are designed to stand out as bold messaging.

Edith Zamora

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